← Back to our work CASE STUDY · YOUTH FOOTBALL

C2 Youth Football Camps

Two new Milton camps that lived on paper fliers now have one site that splits them cleanly and sends every parent to the right signup.

Industry Youth Football Camps
Based In Milton, MA
Scope Hub site plus two camp pages
The C2 Youth Football Camps website we built, shown on desktop
THE PROBLEM

Two different camps, one confusing pitch.

C2 is two Milton football guys, AJ Cicerone and Ferris Collins, launching their first summer of youth camps in 2026. AJ is a D3 linebacker at Western New England and a Milton state champion. Ferris is a D3 defensive back at Bowdoin and a Milton native. Between them they wanted to run two very different camps at once: a high-energy flag football program for kids in kindergarten through 5th grade, and a real coverage camp for grades 7 through 11.

The catch was that all of it lived on paper fliers and a login-walled Instagram. There was no single place to send a parent, and the two camps were easy to mix up: different ages, different days, different prices, and two separate Google Forms for signup. Anyone who heard about C2 had no obvious way to figure out which camp their kid belonged in, or how to register.

WHAT WE BUILT

One home that sorts every parent.

We built C2 a real home on the web: a hub landing page plus a dedicated page for each camp, in the green and gold playbook look pulled straight from their own fliers. The homepage makes the choice obvious at a glance, with the two camps split side by side, and a coaches section that puts AJ and Ferris's playing histories up front so parents know exactly who is on the field.

Each camp gets its own page with the real details. Flag Football runs Tuesday and Thursday from 4:00 to 5:30 for grades K-5, starting at $40 a session. Coverage Camp runs Monday and Wednesday from 4:00 to 5:05 for grades 7-11, starting at $50. Both start June 29, 2026 at Milton High School Lower Field, and every page routes the right parent straight to the right Google Form, so signing up is one tap instead of a guess.

"Two camps. One Milton crew."
The line the whole C2 site is built around

See it live.

The finished site is up and running. Click through it the way a parent picking a camp would.